21. Clearly Define Your Brand

Stefany Cesari, Director of Marketing, In Good Company Hospitality

Restaurants need to be sure they clearly define their brand. Defining your brand is the foundation for success. If you don’t know who you are, who your audience is, what your brand message is, and so on, you’ll drown in the sea of trying to be everything to everyone. By clearly defining your brand, you’ll be able to ensure that the identity is incorporated into all facets of your venue—collateral, social media, staff, web, and more.

 

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Spencer Elliott, head bartender at The Boogie Room in New York City

“I’m not afraid to say I love Goose Island’s Lolita. It’s brewed with raspberries and aged in Cabernet Sauvignon barrels. This 9% ABV aged beer packs a wallop with a sweet yet surprisingly tart taste.”

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Kristen Bell and Dax Shepard were a cute couple at the launch party for their new brand Hello Bello!

The duo hit the carpet at the event on Monday night (February 25) in New York City.

 

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The Boogie Room

444 Park Ave. S, Lower Level, Midtown
The Boogie Room is a dance club and cocktail bar in Midtown.

The colorful, art-filled venue offers cocktails and select beer and wine, plus bottle service.

The Boogie Room currently holds four stars out of two reviews on Yelp, indicating decent reviews in its early days.

Yelper Michael F. wrote, “The Boogie Room is my new favorite spot in the city! The hidden entrance in the alley behind the Mondrian Hotel set the tone for a unique evening. The aesthetic is unlike any other venue I’ve ever been to, with exceptional attention to detail. The music is great, and the DJs play a little something for everyone.”

The Boogie Room is open from 10 p.m.-4 a.m. on Friday and Saturday.

 

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The Boogie Room is a dance club and cocktail bar in Midtown.

The colorful, art-filled venue offers cocktails and select beer and wine, plus bottle service.

The Boogie Room currently holds four stars out of two reviews on Yelp, indicating decent reviews in its early days.

Yelper Michael F. wrote, “The Boogie Room is my new favorite spot in the city! The hidden entrance in the alley behind the Mondrian Hotel set the tone for a unique evening. The aesthetic is unlike any other venue I’ve ever been to, with exceptional attention to detail. The music is great, and the DJs play a little something for everyone.”

The Boogie Room is open from 10 p.m.–4 a.m. on Friday and Saturday.

 

View full article Here.