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Timeline |
| 1/20/02 |
Nancy attends the Success Strategies for Women Conference sponsored by Office Depot in Boca Raton, FL. |
| 1/22/02 |
Nancy bids on lunch with Bruce Nelson, Office Depot’s CEO, during a silent auction – and wins! |
| 2/6/02 |
Bruce Nelson calls Nancy’s cell phone to schedule lunch for March 8, 2002. |
| 3/8/02 |
Bruce and Nancy have lunch at Sundy Beach Restaurant in Delray Beach, FL from 11:30 am – 1:30 pm. Nancy pitches in-store seminar idea. |
| 3/17/02 |
Nancy sends Bruce a written proposal to conduct a pilot program to do in-store consumer seminars for Office Depot’s small business customers on the topic of creative marketing strategies. |
| 5/02 |
Bruce refers Nancy to Jerry Colley, Office Depot’s President of North American Stores and Jerry calls Nancy to arrange an appointment in Boston at Logan Airport the following Friday. |
| 5/02 |
Nancy meets with Jerry, Jim Petit, Tru Hall, and other members of the Office Depot team at Logan Airport to pitch them on the idea presented to Bruce. |
| 5/02 |
Nancy flies to Delray Beach, FL, Office Depot’s headquarters, to meet with Mike Burkette and Venna Tredway to discuss this pilot program. Test dates are slated for September. |
| 6/2/02 |
Nancy sends press release out to the media outlining her CEO Lunch experience as a creative marketing strategy to win an account. The phone rings from USA Today, Oprah, and The Boston Globe. |
| 6/6/02 |
Nancy speaks with George Naddaff, founder of Boston Chicken, now Boston Market, and mentor and friend, who thinks the CEO Lunch idea could be a winning business model. Nancy’s adrenaline gets revved up and she starts to make some calls. |
| 6/13/02 |
After meeting with George Naddaff, Peter Senne and Emilie Marks at their offices, George agrees to be on Nancy’s advisory board and donate a lunch for Nancy to auction off for charity. Peter and Emilie want to help as well. |
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Nancy calls Bruce Nelson to enlist his support and fill him in on the potential PR opportunities. He agrees to be on the board of this new company—and donate a lunch, too. |
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