The Basics of Pricing Your Services
February 27, 4-6pm
@IGC, 16 West 23rd St., 4th fl.
RSVP: igcrsvp@gmail.com with PRICING in the subject line.
In this highly interactive session, Ilise Benun, founder of Marketing-Mentor.com and author of The Creative Professional’s Guide to Money, will offer guidelines for pricing professional and creative services. You’ll learn what you need to know – about your own work and about your clients – to arrive at a fair price, plus how to qualify prospects to make sure they can afford you. We’ll also cover techniques for talking about money to develop confidence broaching the issue in the first place, including actual language you can use in real-life sticky situations.
Also:
Marketing Up: Finding Clients with Real Budgets, January 30
Marketing Up: Finding Clients with Real Budgets, March 26
*Limited to IGC members. Interested in membership? Apply here.
