SEO Hot Spots on Your Website
February 8, 11am-1pm
@IGC, 16 West 23rd St., 4th fl.
RSVP: IGCrsvp@gmail.com with SEO in the subject line.
SEO (search engine optimization), is not rocket science, but there are a few intricacies involved that you should know about before trying to improve your site’s SEO, or hire anyone to do that for you. We are going to cover the 5 basic hot spots on your website that you will need to pay attention to in order for any SEO work to have impact. Next, we are going to take a basic look at Google Analytics, the free, and really awesome, website tracking software you should use to analyze traffic and your SEO efforts on your website. Finally, we’re going to discuss why SEO is an ongoing job in your business, and how to prepare for hiring someone to do it for you, or if you are diving in to tackle the job. Even if you have no interest in SEO and only want to rely on Google Ads for your traffic and sales, take this class to learn why having good SEO helps your budget and performance in Google Ads.
Katie Hellmuth Martin is a co-creator of ‘PRENEUR, a resource that provides tools to grow small businesses in the areas of PR, marketing, and online presence, and cultivates a community to do it in. She is the founder and lead digital producer at Studio Pixelated, a boutique website design and development agency. And finally, she is the creator and designer behind Katie James, a label for functional yet beautiful accessories. She’s also a blogger, currently, of A Little Beacon Blog.
*Limited to IGC members. Interested in membership? Apply here.
