January 30, 5-7pm
@IGC, 16 West 23rd St., 4th fl.
RSVP: email@example.com with MARKETINGJAN in the subject line.
If “word-of-mouth” is your main marketing tool, but it doesn’t always bring the clients you want – you know, the ones with budgets to afford your services –you need a Marketing Machine. A Marketing Machine is a simple campaign through which you actively pursue the prospects you choose using the most effective, and least expensive, marketing tools. In this interactive session, Ilise Benun, author of The Art of Self Promotion, will focus on:
- How to research (and where to find) the right prospects
- How to choose the right prospects
- How to reach out to the right prospects
*Limited to IGC members. Interested in membership? Apply here!