Classes for women entrepreneurs at igc

Lunch and Learn: Holiday Marketing Work Session

Marketing | December 3, 11:30am-1pm | @IGC, 16 West 23rd Street

It’s that time of year – the hustle and bustle of the holiday season is upon us. There is no better time to reach out to your customers, bring new clients in, and boost repeat and referral business! Whether you have a retail or online shop, provide a specialized service or work business-to-business, or have a nonprofit in need out outreach, this workshop will provide simple, practical tips for closing out 2014 on a high note. Bring your holiday marketing challenges and get specific feedback and tips on how to solve them, as well as leave with immediately executable plans. This interactive session with Nicole McGarrell, Sunny Day Marketing will be focused around you and your marketing challenges.  You will … READ MORE >>

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What is Your Business Worth?

Biz Strategy | December 4, Noon-2pm | IGC, 16 West 23rd Street

 Have you ever wondered what your solo business is worth?  The responses Elena Volkova, Esq. receives from her clients when she asks this question range from giddy surprise at the possibility to pessimistic disbelief.  Neither of which is where you want to be with your business.

Instead, you want to know exactly what your business is worth and how to maximize its value for the potential sale, just in case if you ever want to do it.

In this class, Elena, will teach you:

  • What it means to own a business (incorporated or not)
  • What assets are most valuable to your potential buyers
  • How to grow and protect your most valuable business assets, like intellectual property, trade secrets and client
READ MORE >>
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Making the IGC Community Work for You

Biz Strategy | December 5, Noon-2pm | @IGC, 16 West 23rd Street

Dr. is In: Victoria Clark

We know how IGC members love the in-person networking opportunities but did you know you can also connect and market your expertise online? IGC’s membership and event manager Victoria Clark will provide a one on one personalized tutorial  on how best to use IGC’s online tools to market your business, promote your events, network for professional referrals, highlight recent media hits and more.

Email Victoria for a 20 minute consultation to learn how best to incorporate IGC in your networking and marketing efforts on an on-going basis.

RSVP: victoria@ingoodcompanyworkplaces.com with DRISIN in the subject line.

*Open to IGC members only.

Interested in membership? Apply here.

 

 … READ MORE >>

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How to Produce Newsletters in MailChimp

Marketing | December 9, Noon-2pm | @IGC, 16 West 23rd Street

Are you a small business owner curious about how to launch your email marketing efforts? Due to its free introductory pricing, MailChimp has become a standard resource that start-ups use for their online newsletters and eblasts. From building your list of potential customers to creating campaigns that can appear on websites and across social media, this class will teach tactics that you’ll be able to implement immediately. 

While not required, bringing your laptop, tablet or smartphone will help you engage with each step, from opt-in to design to tracking opens and clicks. Q&A time will be included and interacting with your classmates is encouraged!

Carrie Osgood speaks design, sees type, hears copy, pictures data, reads audiences and translates complexity into READ MORE >>

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Branding Bootcamp to Attract Your Ideal Client

Biz Strategy | December 10, Noon-2pm | @IGC, 16 West 23rd Street

What is a Personal Brand anyway?

Your Personal Brand is a thoughtful and consistent expression of your unique talent, values and the increase that you create in the lives of your ideal client.  Whether you have a fully-fledged business, or you’re a one-woman shop, a compelling, Personal Brand is key to positively engaging with your ideal clients.

In this fun, 2-hour workshop, Justine Clay, business coach and founder of Pitch Perfect and Tania Sterl, of Sterl on Style, The Creative Director of your Image, will show you how to embody your brand while creating a consistently recognizable image to make you magnetic and memorable in business both online and in-person.

You will learn how to:

  • Define your unique talent
READ MORE >>
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Creative Professionals Affinity Group: How to Get “Creative” with Revenue

Biz Strategy | December 11, Noon-2pm | IGC, 16 West 23rd Street

 

Many of us in creative fields have to work hard to get each new project/client and sometimes don’t know from where or when that next one will come. This can lead to peaks and valleys in our income and productivity and means we’re spending an awful lot of time selling ourselves and not focusing on what it is that we do. The idea of a steady income is something many of us have given up on long ago, but that doesn’t mean it’s not possible.

This month Jeanie Engelbach of apartmentjeanie, photojeanie, and partyjeanie will help lead a discussion about the importance of steady income. She will share her own story of developing a subscription service and as a … READ MORE >>

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Monday Night Networking

Biz Strategy | December 15, 6-8pm | @IGC, 16 West 23rd Street, 4th fl.

Do you just love the women at IGC? Do you want to spend more time with them?  If so, join us for Monday Night Networking! Our group will be a combination of networking, business support and resources exchange.

Here’s what you can expect (times approximate):

6-6:30 PM…..  Introductions:  Please arrive promptly at 6:00 PM so you will have the opportunity to introduce yourself and your business.

6:30 – 7pm…… General Mingling

7 – 7:40pm….. Masterminding:  We will break into small groups.  Each person will have the opportunity to share a current challenge and receive assistance.

7:40 – 8pm…..Resource Sharing:  please come prepared to end each evening with opportunities to GIVE ( favorite articles, books, services, etc.), GET … READ MORE >>

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Get S*** Done Work Session

Productivity | December 23, 3-5pm | @IGC, 16 West 23rd Street, 4th fl.

 

Are you looking for time and space to focus on getting one discrete project done, done, done? Do you work better when surrounded by the hum of others who are busy at work? Bring your project – the one that’s been hanging over your head or lingering on your to-do list – and join a small group of fellow entrepreneurs for a focused two-hour work session. You will greet each other, state your intentions, and then side-by-side plug away until you can cross that project off your list once and for all! Boo-yah.

 

RSVP: igcrsvp@gmail.com with GETITDONE in the subject line.

 

*Limited to IGC members. Interested in membership? Apply here.

 

Pic via.READ MORE >>

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Monday Night Networking

Biz Strategy | January 12, 2015, 6-8pm | @IGC, 16 West 23rd Street

Do you just love the women at IGC? Do you want to spend more time with them?  If so, join us for Monday Night Networking, the second Monday of every month from 6:00-8:00 PM.  Our group will be a combination of networking, business support and resources exchange.

Here’s what you can expect (times approximate):

6-6:30 PM…..  Introductions:  Please arrive promptly at 6:00 PM so you will have the opportunity to introduce yourself and your business.

6:30 – 7pm…… General Mingling

7 – 7:40pm….. Masterminding:  We will break into small groups.  Each person will have the opportunity to share a current challenge and receive assistance.

7:40 – 8pm…..Resource Sharing:  please come prepared to end each evening with opportunities … READ MORE >>

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Diamond Client Attraction – How to Attract Your Ideal Client Again and Again

Biz Strategy | January 13, Noon-2pm | @IGC, 16 West 23rd Street

Are you lost when it comes to bringing in clients?  Are you tired of the quality of client you currently have and would like to fire some of them?!  Would you like to have a system that you could apply again and again to bring in a steady stream of IDEAL clients at will, rather than feeling you like you are re-inventing the wheel every time you need to boost your revenue stream? Or worse. Are you “waiting” for clients to just appear?

As a small business owner, one of the main things you need in your toolkit is the ability to bring in clients when you want them – and actually have the techniques to do it. Not to … READ MORE >>

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Social Media for Business 2.0: How to Turn Online Conversations into Customers

Social Media | January 21, 1-3pm | @IGC, 16 West 23rd Street

Once you’ve mastered the essentials of Blogging & Social Media for Business, it’s time to leverage that knowledge to build your community and grow your business rapidly!

“82% of leads generated from Social Media come from Twitter.”

This class is a opportunity to go deeper with your digital marketing strategy and take a look at what’s working and what’s not in presenting your brand & business in the best light possible. You will also learn how to better leverage Blogging, Social Media, and Newsletters to communicate genuinely and authentically who your business is with your ideal clients and customers. Jacqueline recommends that students should have a solid beginning base related to Social Media prior to taking this class. If you … READ MORE >>

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Challenges and Barriers and Blocks — Oh My!! How to Move Gracefully Through Hidden Obstacles to Personal and Business Success

Productivity | January 22, 1-3pm | @IGC, 16 West 23rd Street

You’re smart. Hardworking. You absolutely love what you do and (truth be told!) you’re great at it. Yet for some unknown reason, you are not where you want to be in your life and/or your business. Overwhelm, frustration, fear and worry can keep you stuck one minute and push you into overdrive the next. What if the real secret to meaningful success is beyond “Getting Things Done”? (Seriously…can you fit in even one more thing anyway?)

In this unique, insightful and fun presentation you will discover:

*The number 1 thing you need to manage all day, every day (even more important than time and money).

*Why “Positive Thinking” (a good thing!) is simply not enough to move past READ MORE >>

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Monday Night Networking

Biz Strategy | January 26, 6-8pm | @IGC, 16 West 23rd Street

Do you just love the women at IGC? Do you want to spend more time with them?  If so, join us for Monday Night Networking, the fourth Monday of every month from 6:00-8:00 PM.  Our group will be a combination of networking, business support and resources exchange.

Here’s what you can expect (times approximate):

6-6:30 PM…..  Introductions:  Please arrive promptly at 6:00 PM so you will have the opportunity to introduce yourself and your business.

6:30 – 7pm…… General Mingling

7 – 7:40pm….. Masterminding:  We will break into small groups.  Each person will have the opportunity to share a current challenge and receive assistance.

7:40 – 8pm…..Resource Sharing:  please come prepared to end each evening with opportunities … READ MORE >>

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Maximize Your Website Performance – How to Install and Use Google Analytics

Biz Strategy | January 29, Noon-2pm | @IGC, 16 West 23rd Street

Small business owners and solopreneurs can increase leads and sales, and gain a higher return on investment by simply maximizing their website performance.

In this class you will learn how to install and use Google Analytics to identify key metrics on your website that you can utilize to turn more visitors into leads and sales.

Gain valuable insight for increasing your website performance, including…

  • Answers to your burning questions about your website statistics and visitors behavior
  • Identify where your website traffic is coming from and what’s driving it
  • Learn how to track your website conversion rate
  • How to make your website a success with Google Analytics Data

And much more!

Nicole McCullum is the founder of Captivate Designs a website … READ MORE >>

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Monday Night Networking

Biz Strategy | February 23, 6-8pm | @IGC, 16 West 23rd Street

Do you just love the women at IGC? Do you want to spend more time with them?  If so, join us for Monday Night Networking, the second Monday of every month from 6:00-8:00 PM.  Our group will be a combination of networking, business support and resources exchange.

Here’s what you can expect (times approximate):

6-6:30 PM…..  Introductions:  Please arrive promptly at 6:00 PM so you will have the opportunity to introduce yourself and your business.

6:30 – 7pm…… General Mingling

7 – 7:40pm….. Masterminding:  We will break into small groups.  Each person will have the opportunity to share a current challenge and receive assistance.

7:40 – 8pm…..Resource Sharing:  please come prepared to end each evening with opportunities … READ MORE >>