Archive for the 'Winter 2012' CategoryBecoming a Money Magnet: Essential Ingredients to Making, Saving and Receiving More RSVP: igcrsvp@gmail.com with MONEYMAGNET in the subject line. Talking frankly about money has always been a taboo in our culture. It’s about time we stopped avoiding it and started noticing it, talking about it and receiving more of it! In this session, you’ll learn the simple science behind where your own money beliefs came from and how to shift them so that you can immediately start creating more. You’ll also finally understand your own value and get a step by step approach to raising your prices. Oh, and you’ll get clear READ MORE » Digital Branding and You
RSVP: contact@shelley-ann.com Dr Is In: Shelley-Ann J. West Don’t make your users think too much. If your website is too complicated your users will get irritated and leave. Why? We fall in love with things that are easily understood and allow us to connect. Would you like to get your message across easily? The right help can ensure you launch a targeted, high-quality product that achieves user, product and business goals. Or tweak an existing experience. Thinking about mobile? How does it fit into your overall brand story? Shelley West, User Experience Design READ MORE » Building Persuasive Presentations
@IGC, 16 W. 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with PRESENTATIONS in the subject line. Join us to hear Athena Leadership Lab instructor Raleigh Mayer talk about giving strong, confident presentations. In this targeted–and highly participatory–one hour workshop, you will earn how to be persuasive when you give your “elevator pitch” or communicate in other high-stakes situations. Take away a crib-sheet to help you prepare for your next big meeting.Raleigh Mayer, an executive coach and founder of Raleigh Mayer Consulting, will facilitate the workshop. She lectures frequently in professional programs and at New York University, and is a regular instructor READ MORE » 1:1 Affinity Group
RSVP: ewolper@mindspring.com The Gifts of Travel: Post Bali Mystery Topic Travel can provide us with so many different things: relaxation, adventure, clarity, questions, answers, education and self-discovery. Drawing on the lessons of our past travels, planned trips or imagined journeys, we will talk about the lessons we can take from leaving our homes for a bit. How do you know when it’s a good time to get out of dodge? How do we make sure we’ve paved the path for a meaningful break? How do we make sure our clients needs are met before READ MORE » Savor The Success: Six Degrees of Separation
February 16, 6:15 – 9pm @IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with SAVORFEB in the subject line.***Spaces are limited.
Create Your Marketing Calendar..with the Post-It Note Strategy! What if your calendar made you smile (and not go into overwhelm)? Not just because it is colorful, pretty and filled critical business and life activities written on post-it notes. But because you know: When you are marketing your products and services When you have $ coming in When your special events and networking are scheduled When and what you’ll say in your newsletter/blog/communications What you actually accomplished this week and how it aligns with your READ MORE »SEO Hot Spots on Your Website
@IGC, 16 West 23rd St., 4th fl. RSVP: IGCrsvp@gmail.com with SEO in the subject line. SEO (search engine optimization), is not rocket science, but there are a few intricacies involved that you should know about before trying to improve your site’s SEO, or hire anyone to do that for you. We are going to cover the 5 basic hot spots on your website that you will need to pay attention to in order for any SEO work to have impact. Next, we are going to take a basic look at Google Analytics, the free, and really awesome, website tracking software you should use to analyze READ MORE » Add More Time to Your Day through Delegation: Partner with a Virtual Assistant to Grow Your Business! @IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with VIRTUAL in the subject line. Whether your business is booming or you are just preparing to launch, task management as a solopreneur is a constant challenge! Increase your bandwidth, expand your reach and focus your energies on revenue generation for your business by partnering with a Virtual Assistant. Virtual Assistants are meeting the needs of changing times in a difficult economy. With cost-effectiveness and efficiency taking center stage over outdated business practices, these independent contractors are providing new solutions for smart, strategic growth. These virtual professionals offer much more than just READ MORE » Internet Marketing Strategy Workshop for Solopreneurs and Small Business Owners @IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with INTERNET in the subject line. As a small business owner, you know that your business needs to be active and present online. But which activities actually make sense for your particular business in order to effectively reach your target client? Which of these should you manage yourself, and which should you automate or delegate to the pros? This workshop will explore just that. Our round table discussion will not only cover the basics of internet marketing, but we’ll select a few participants and help them map out an internet marketing READ MORE » Secrets to Self-Care
@IGC, 16 West 23rd St., 4th fl. RSVP: karen@karinayanku.com Dr. is In: Karen Yanco, LMT Do you suffer from any of the following: Arthritis, Back pain, Carpal Tunnel Syndrome, Difficulty concentrating/retaining information, Digestive problems, Foot pain, Headaches, Hot flashes, Insomnia, Leg and hip weakness/stiffness, Low back pain, Neck tension, Overworked hands, Rounded/tight shoulders, Sinus headaches, Stress/Worry/Agitation, Weight issues? Karen Yanco, LMT from Karina Yanku, Inc. Healing Arts will let you in on industry secrets to self-care that can help alleviate the discomfort of these types of conditions that often interfere with your daily life. Learn how you can use the power of Reflexology, Acupressure, READ MORE » Marketing Up: Finding Clients with Real Budgets
I’m The Boss, I Can’t Burnout.
@IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with BURNOUT in the subject line. Smart business owners and entrepreneurs recognize that they are the biggest resource in their business. Your stamina, mental health, physical health, and energy are critical to success. If your business’ greatest asset, YOU, burns-out, you’re in big trouble. Overachievers and perfectionists can have difficulty recognizing limits. Identifying reasonable limits is essential to preventing burnout–which is the gap between what is possible and what is expected. This brief workshop will help you clarify whether the expectations you set for yourself and your business are emotionally or rationally determined. If you’re headed READ MORE » The Basics of Pricing Your Services
@IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with PRICING in the subject line. In this highly interactive session, Ilise Benun, founder of Marketing-Mentor.com and author of The Creative Professional’s Guide to Money, will offer guidelines for pricing professional and creative services. You’ll learn what you need to know – about your own work and about your clients – to arrive at a fair price, plus how to qualify prospects to make sure they can afford you. We’ll also cover techniques for talking about money to develop confidence READ MORE » Floating into the Cloud: It’s about Governance, not Cost
@IGC, 16 West 23rd St., 4th Fl. RSVP: igcrsvp@gmail.com with COCKBURN in the subject line. Member Spotlight: Shelia Cockburn Moving your processes and services into the Cloud is now a reality. But, from a policy perspective, your company shouldn’t migrate just because, at first glance, it looks cheaper. Some things to consider: Do you understand how to measure and monitor your compliance and risk factors? Do you understand how to set your performance goals? Do you have an internal data center in place? How will you manage security? What are your change management policies? Is your Service Level Agreement tailored to your company’s needs? Who is in charge of the support desk when READ MORE »Crafting a Perfect Work/Life Balance
@IGC, 16 West 23rd Street, 4th fl.RSVP: igcrsvp@gmail.com with WORKLIFE in the subject line. Do you find yourself working too hard and too long to the detriment of your own needs? Do you try to set limits around your work and personal life, and then find that you constantly break them? Do you bicker with your partner (or yourself) over unmet responsibilities at home? Do you feel like you never manage to get it all done in a day? This seminar will teach you important skills on how to manage your life effectively so that your world runs smoothly and READ MORE » Your Cash Flow Statement is Speaking, but Can You Hear It? RSVP: igcrsvp@gmail.com with CASHFLOW in the subject line.Did you know you could be showing a profit and still be going bankrupt? It’s true. You must learn how to read your cash flow statement or risk going bankrupt. This class will show you how. You’ll also learn about budgeting for the new year; crucial to surviving in a tough economy. Dawn Fotopulos of Best Small Biz Help will facilitate the class. Also:I Hate Numbers, Accounting for the Number Phobic, January 30Here’s How to Build Real Value into Your Website, March 28
Talking About Your Business: Communication Skills for Women Entrepreneurs
RSVP: igcrsvp@gmail.com with TALKING in the subject line. If you missed Jezra’s workshop last October (or if you want to take it again), here’s your chance!***You’re the best ambassador for your business — but that role may not come naturally. Do you love to talk about what you do? Does upbeat news about your latest success trip lightly and eagerly off your tongue? Are you ready, willing, and delighted to explain how your products are second to none, or howyour services improve people’s lives?If you hesitated, groaned, or felt a little queasy while reading those questions, this fast-paced READ MORE » Energize Your Business with Financing from ACCION USA
RSVP: igcrsvp@gmail.com with FINANCING in the subject line. Since 1991, ACCION USA has been providing loans to small business owners in New York. As a mission driven organization, our goal is to help small business owners gain the financing they need to start our grow your businesses. But ACCION even goes beyond financing, through our partnerships with companies like Sam Adams, Tory Burch, and Kiva we are able to provide opportunities for one-on-one coaching with experts and access to publicity. Learn more by reading about our client in the New York Times. In this workshop, ACCION loan READ MORE » Build Buzz for Your Brand
February 16, Noon-2pm@IGC, 16 West 23rd Street, 4th fl.RSVP: igcrsvp@gmail.com with BUZZ in the subject line.Is one of your goals this year to increase the visibility of your business? Learn tips and tools for finding the right audience, building your brand as an expert and finding powerful ways to communicate with the press. Cari Sommer, principal, Carisommer Media and Communications Consulting & co-founder, Urban Interns will facilitate the workshop. READ MORE »Social Media Working Group — Get things done in real time.
RSVP: igcrsvp@gmail.com with SOCIAL in the subject line. If you ever go to a class on using social media or the web and leave inspired until you sit down to do the work, then this workshop is for you. Limited to 8 participants, you will work on your own projects for two hours. Write a blog post, craft a strategic email, schedule tweets for the future, install new functionality on your site, send an email newsletter, upload an image gallery, etc. with some support to coach you to get things published and out. LIMIT: 8 participants. Melea READ MORE » I Hate Numbers, Accounting for the Number Phobic
January 30, 3-5pm @IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with ACCOUNTING in the subject line.This course is a must-know for any small business owner. It will demystify the three key statements every business owner should know: The Net Income Statement, The Cash Flow Statement and the Balance Sheet. We’ll use case studies of several small businesses to show how to read these statements and interpret the intelligence they provide. Why is that important? Making better business decisions means you grow faster with far less risk. It means you can avoid bankruptcy and make course corrections faster and more effectively. Never again READ MORE » |
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