Archive for the 'Marketing' CategoryFrom Blogger to Successful Entrepreneur with Cara Eisenpress, co-founder, Big Girls Small Kitchen
@IGC, 16 W. 23rd St., 4th fl.Want to transform your blog into a business but not sure how to begin? Cara Eisenpress, founder of Big Girls Small Kitchen and author of In the Small Kitchen, will answer this question and more. In this two hour workshop, Cara will be your trusty guide on how to use social media to your advantage to transform your blog into a viable business. She will discuss getting over “social media shyness”, why authenticity matters and how to interact with your followers. This is an opportunity to get READ MORE » How to Give a Presentation
@IGC, 16 W. 23rd St., 4th fl. *Do you envy people who “effortlessly” share their ideas, pitch their companies, or speak off the cuff? *Have you wanted to use public speaking as a marketing tool, but been too scared to take the plunge? *Are you a good public speaker who knows she can be great? If your answer to any of these is yes, How to Give a Presentation is for you! In this two-hour workshop, master speaker coach and speechwriter Jezra Kaye will show you how to develop or refine your public speaking skills and style. You’ll learn about the Three P’s READ MORE » Speak Up for Success
@IGC, 16 W. 23rd St., 4th fl. RSVP: Jezra@jezrakaye.com Dr Is In: Jezra Kaye Jezra Kaye, President of Speak Up for Success and Communications Goddess can help you with any presentation challenge you bring, including how to make small talk, pitch your business, structure a speech, present yourself more confidently, speak off the cuff, handle Q&A, ace an interview, and much more. Come ready to enjoy this action-packed half hour, and to get 2 hours’ worth of work done. Email Jezra@jezrakaye.com for your 30 minute session. *Limited to IGC members. Interested in membership? Apply here. READ MORE »BOOK BREAKTHROUGH: 7 Steps to Take Your Ideas and Book to the Next Level
@IGC, 16 W. 23rd St., 4th fl. Developing your ideas and publishing a book can be one of the most creative, rewarding, and profitable things you can do for your business. But confusion about the sea changes in the publishing landscape, along with fears and overwhelm, can limit you before you see the powerful results that are possible.In this interactive 2-hour session, led by Janet Goldstein, co-founder of Book Breakthrough NYC, you’ll get inspiration, concrete guidance and an immediate actionable plan to grow your visibility, impact, and big ideas–whatever your publishing path might be. We’ll cover: 7 proven steps for success that READ MORE »Presentation Zen: Impactful Ideas for Design in PowerPoint
@IGC, 16 W. 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with PRESENTATIONZEN in the subject line. Want to “refresh” your approach to creating presentations for maximum impact? Drawing on ideas from presentation guru Garr Reynolds aswell as principles from design and communications, this workshop will inspire and guide you toward a new way of architecting your PowerPoint presentations. Participants are sure to walk away with new strategies, tips and energy for creating lively, persuasive and visually powerful presentations. Join Organizational Development Consultant and Executive Coach Jennifer Bezoza of JB Consulting for an interactive and informative workshop, which will change the way you approach PowerPoint presentations and ensure you WOW READ MORE » Internet Marketing Strategy Workshop for Solopreneurs and Small Business Owners @IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with INTERNET in the subject line. As a small business owner, you know that your business needs to be active and present online. But which activities actually make sense for your particular business in order to effectively reach your target client? Which of these should you manage yourself, and which should you automate or delegate to the pros? This workshop will explore just that. Our round table discussion will not only cover the basics of internet marketing, but we’ll select a few participants and help them map out an internet marketing READ MORE » From Brand to Book: Turn Your Expertise Into a Book that Sells — and Sells Your Business
@IGC, 16 West 23rd St., 4th fl. Having a book with your name on it is one of the most powerful ways of building your business and boosting your income. Being a published author can help establish your credibility, get you booked as a speaker, and attract high-paying clients.If you’re a coach, consultant, service provider or business leader and want learn how to create a client-attracting book, Diane O’Connell of Write to Sell Your Book, LLC will show you how to: * define your unique brand, and make it a “hook” for your book * identify and write for your ideal client Marketing Up: Finding Clients with Real Budgets
Marketing Up: Finding Clients with Real Budgets
March 26, 4-6pm @IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with MARKETINGMARCH in the subject line.If “word-of-mouth” is your main marketing tool, but it doesn’t always bring the clients you want – you know, the ones with budgets to afford your services –you need a Marketing Machine. A Marketing Machine is a simple campaign through which you actively pursue the prospects you choose using the most effective, and least expensive, marketing tools. In this interactive session, Ilise Benun, author of The Art of Self Promotion, will focus on: How to research (and where to find) the right prospects How to choose the right READ MORE »The Basics of Pricing Your Services
@IGC, 16 West 23rd St., 4th fl. RSVP: igcrsvp@gmail.com with PRICING in the subject line. In this highly interactive session, Ilise Benun, founder of Marketing-Mentor.com and author of The Creative Professional’s Guide to Money, will offer guidelines for pricing professional and creative services. You’ll learn what you need to know – about your own work and about your clients – to arrive at a fair price, plus how to qualify prospects to make sure they can afford you. We’ll also cover techniques for talking about money to develop confidence READ MORE » Talking About Your Business: Communication Skills for Women Entrepreneurs
RSVP: igcrsvp@gmail.com with TALKING in the subject line. If you missed Jezra’s workshop last October (or if you want to take it again), here’s your chance!***You’re the best ambassador for your business — but that role may not come naturally. Do you love to talk about what you do? Does upbeat news about your latest success trip lightly and eagerly off your tongue? Are you ready, willing, and delighted to explain how your products are second to none, or howyour services improve people’s lives?If you hesitated, groaned, or felt a little queasy while reading those questions, this fast-paced READ MORE » |
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