Through an online bidding process, In Good Company provides a dining forum for aspiring and current small business owners to connect with chief executive officers, chairmen of the board, corporate executives, company leaders and industry experts. These lunch forums provide knowledge-exchange opportunities while benefiting the influencer’s charity of choice.

Just as with a traditional auction, the lunch opportunity up for bid can be viewed by anyone interested and the highest bidder wins.

The executive donating lunch (or his/her assistant) will contact the winning bidder to discuss logistics.  Lunch will take place at a restaurant of the executive’s choice in his or her market within two months of auction close.  Lunch should last approximately 90 minutes.

Nancy Michaels will attend and document all lunches.  The winning bidder must be willing to have his or her story featured in Entrepreneur.