In Good Company Blog
Why I said no to donating my product to a TV show
Whether or not to: Donate candy for a wedding that was being filmed for a “Wedding Inspired” Television show.
Why I was tempted to say yes:
I was tempted to say yes because I thought that this could provide a national, public platform to expose my brand. I was also tempted to get involved because the host of the show is a party planner to the stars and felt it could be great networking.
Why I ultimately said no:
I ultimately said no because they were offering me a rolling credit at the end of the show. Candidly, since very few people actually look at the credits, I didn’t feel that a rolling credit would give me much exposure at all and felt I needed more to justify the expense of providing my product. However, before I flat out said no, I explained my concern to them and offered up some alternatives: I would agree to donate the candy if they filmed the bride and groom coming to my warehouse and picking out the actual candy that they desired at their wedding OR filmed the bride and groom sitting down with me to discuss their vision for the wedding and come to a conclusion of what candies they desired for their special day. They unfortunately, were not able to offer any more than the rolling credit. I declined the offer.