We were delighted to speak with Jen Boulden about her experiences starting and running Ideal Bite and also about her work, speaking and consulting since the company’s sale. She had tons of amazing things to share with us. Here are a couple things that we were reflecting on at the end of the call:

Amy: I was struck by how, in Jen’s experience, critical surveys and data have been to making decisions about new products or services. At the company, they had a minimum of 300 responses required to even begin to make sense of a trend or request or to take a new business initiative seriously.

Adelaide: I love how clear Jen was and is about her decisions on partnership. Before bringing on her partner, she made sure they had sufficient experience working together, that they were both fully committed, and that they had complementary skills.

Thanks, Jen!

-Adelaide & Amy