Next up, we headed across the city and over to the lake to meet with Jessica Dunne of Ellie D Perfume in her lovely apartment. Jessica was such a gracious hostess and in addition to some yummy snacks, here are a few things we walked away thinking about:

Adelaide – I love that Jessica knew that she wanted her perfume to be a special experience, classic, timeless, and valuable. This has influenced much of her sales, marketing, and growth strategies. It should not be surprising that Ellie D perfume is a bit hard to find…it is a treasure!

Amy – I respect that Jessica was able to say no to an opportunity to expand that “just didn’t feel right” and how she trusted her gut despite the fact that she realized it could have been very lucrative.

Thank you, Jessica!

-Adelaide & Amy