Driven by a desire for autonomy, flexibility, creativity, higher earnings potential, or finding a better way these women are dedicated to creating or providing something better in the marketplace.

However the experiences of “being your own boss” and “starting your own business” are often quite different than expected. Despite the abundance of information and entrepreneur groups, women find that entrepreneurship is surprisingly isolated and unguided.
Most information outlets wane once the task-oriented items are covered (get insurance!). Many networks are positioned as additional channels for promotion (be my affiliate marketer!) and limited to the virtual world (sign up for my e-newsletter!). While everything has a time and purpose, these venues leave women devoid of the competencies and colleagues needed for the successful care and feeding of a business.

Women entrepreneurs are hungry for real information – the kind that helps them to evaluate their current efforts and strengthen their future prospects – and they are starved for real relationships – ones that involve mentoring, tutelage, and peers who have stood in their shoes.

* BIRDS OF A FEATHER:
highlights an emerging business TREND across companies, industries, markets, practices, or operations

* LOOK BOOK:
highlights a BIZ PROFILE of a specific innovative business

* WELL NOTED:
highlights important BIZ NEWS, facts, or findings